PrestaShop has rapidly gained popularity as the best e-commerce development solution for online businesses. This platform dynamically takes advantage of the web 2.0 innovations such as AJAX features and next-generation functional design. Founded by Igor Schlumberger and Bruno Levesque at Paris, France in 2007 for small to medium-sized online businesses.
A content management system compatible with all browsers, works on all latest touch devices, caters to SEO friendly themes and templates and requires no hard core coding, these are the some of the peculiar features of PrestaShop that makes it perfect CMS for e-commerce website development.
If you are planning to start your own e-commerce business within short span of time or looking for effective e commerce content management system for small or midsized businesses, no doubt PrestaShop is the best choice. Let's explore what makes this lightweight and free to use e-commerce platform, a choice of millions of online stores worldwide.
Dynamic features
PrestaShop offers plethora of features to maintain a dynamic online shopping cart such as product catalog, stocks, shipping, orders, customers, newsletters, coupon codes and lot more. All these functions can be easily managed by the store owner. It is free, as well as commercial add-ons make it full-fledged solution for an e commerce web development company. PrestaShop also supports payment gateways such as Google Checkout, Authorize.net, Skrill, PayPal and Payments Pro via API and more.
Cost saving
PrestaShop offers more than 275 features to assist business owners in increasing sales and more than 100 modules for free with the tool itself along with over 750 add-ons available at the official PrestaShop site.
Freedom to customize
It is not just free to use but also proffers extreme freedom to the developers and e-commerce site owners. From customizing theme to design to functionality and templates, any developer or shop owner with a little knowledge of web designing can customize e-commerce sites by following the generic rules of customization.
Easy to use
As PrestaShop is a complete e-commerce development package based on PHP and utilizes MYSQL database management, it comes with a variety of effective tools for creating, launching and managing e-commerce stores without paying for any kind of registration fees. Its light weight (approximately 6 MB) makes it easy for users to install and update.
Mobile commerce solutions
PrestaShop easily integrates with mobile applications to create native iPhone/ Android app for your e commerce stores with minimum time and effort. It becomes quick, instant and easy to connect with the millions of smart phone users in one shot.
A better guide to customers
PrestaShop has a sleek and appealing interface for e commerce website development. It offers commendable experience to website visitors and customers by intelligently guiding them throughout the web stores.